$6 Facebook Leads For Lawyers

Immigration Lawyers

Final Results

We were able to generate 41 leads in 3 weeks with an average cost per lead of $6.91 in an extremely competitive niche – immigration lawyers.

For comparison, the average cost per click on Google ads for this niche is at least $14, which means that the average cost per lead will be around $90-140.

The best part about this case is that the actual leads were of an extremely high quality, with a closing rate of 50%, which is INSANE for Facebook.

So, how did we do it? Let’s take a closer look

First Test

We started off with 6 different adsets with 5 different ads in each.

Since Facebook didn’t have any specific interests that would clearly show that a person was looking for immigration services, we had to conduct thorough research of the market and find single interests and combinations of interests that would likely define the target market.

After launch, we let it run for a couple of days and then started assessing the results.

Only 2 of the 6 ad sets had some potential and showed a relatively good CPM, CTR and cost per lead. So we had to kill the other 4.

Second Test

Once we were clear about the interests, we started fine-tuning the actual ads.

Only 2 out of 5 ads were bringing good results of $13-15 cost per lead, while others either got no leads or extremely expensive leads.

At this point, many people would stop and just be satisfied with what they got, but we knew we could do even better. So we created 3 more ads with new angles, and that’s where we found the hidden gem – the winning ad bringing $3-5 leads.

The ad was extremely simple in terms of design and copy, but the eye-catching power it had was crazy. And it scaled amazingly as well!

This case just proves the old adage that you never really know what will work until you test it.

Conclusion

It is possible to get quality leads from Facebook at an affordable price, but it does require quite some testing, knowledge of copywriting and an understanding of your market and its needs.

Facebook ads are just one of the ways to grow your business without spending a fortune on Google ads. Another way is to start doing SEO and grow your organic positions to the point where you will be in the 1st position for each service, and you won’t need to pay Google to promote you.

If you need help with your marketing strategy, submit the form below or call us at +1 (647) 877-7533 for a free consultation!

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