FTDigital
Performance-Driven Edmonton SEO
Grow your organic traffic to get free leads, and stop paying ridiculous bills for Google Ads. We will increase your website traffic or give you a full refund!
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Success Rate
★★★★★ 5/5
If your traffic doesn’t increase by at least 30% in 3 months, we’ll give you a full refund.
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Edmonton SEO Company
If You Want to Grow Your Business in Edmonton, You've Come to The Right Place
Hi, my name is Gleb, and I’m the founder of FTDigital. For over 5 years, I’ve been working in the digital marketing industry and have seen all sorts of mistakes that prevent companies from achieving their full potential.
One of the most common mistakes is separating marketing from business strategy and doing something just because everybody does it. For example, spending $20,000 on a new shiny and animated website just because the top 3 competitors redesigned their websites. Or spending $8,000 a month on social media content because TikTok and Instagram Reels are the new “thing.”
The problem here is that people start choosing solutions before they correctly identify the problem. The real reason most local businesses and online stores can’t get to the next level is the lack of quality traffic. Prospects who really need your products or services and are ready to pay for them just can’t find your company’s website.
The best source of that traffic, at least for local businesses, is Google. Unlike social media that people go to for entertainment and where they’re forced to look at your ads, people who search for “locksmith edmonton” on Google clearly need the service, and they need it right now.
So all you need to do the get that valuable traffic and grow your business is to show up in the top 3 results when people search for your type of service. And the best way to do it is through SEO!
search engine optimization (SEO)
What is SEO, and How Is It Different From Google Ads?
One common misconception most business owners have about traffic from Google is that Google Ads are the best way to get it. For people who have never done ads, it seems clear as day. With ads, your link will appear at the top of the search results right away, there is no work to be done on a website, and you can start getting new customers almost immediately.
Sounds like this valuable traffic is really easy to get. If it is, then why isn’t everyone doing ads? There must be a catch…
And there is. But it’s not one but three of them.
First, when you’re doing ads, on average, you get 5 times less traffic than the first organic result. That happens because your links will have the tag “sponsored” above them, which people learned to trust much less than organic search results.
Second, you will still have to create separate pages for ad campaigns to get a high “quality score“. If you just send all paid traffic to your homepage, the relevance of your ads will be pretty low, and you will have to pay much more than the others to get the first position in ads.
Last but not least, when you’re doing ads, you have to pay for each click on your links. It doesn’t matter to Google if a visitor converts into a client or not. Each click on your link can be anywhere from $5 to $100, depending on your industry and location. And with a minimum budget of 10 clicks per day, you’re looking for a daily ad budget from $50 to $1,000. And that’s just for one ad group – to promote one of your services.