We were able to increase the conversion rate 3 times in just 2 weeks for a home service company in GTA.
The niche was extremely competitive, and the cost per click was more than $15, so we had to be very careful with every experiment.
Our plan was to focus on all 3 elements of the ad campaign: targeting, actual ads and the quality of the landing page.
So, how did we do it? Let’s take a closer look